Why Open a Fly Shop in the Digital Age?

When most people buy gear with a few taps on their phone, opening a fly shop might seem like a risky move. But for us at CrossWaterCreek Outfitter, it is about far more than retail — it’s about passion and community.

In his latest feature for Hatch Magazine, author and fellow angler Todd Tanner explores why passion remains the “secret sauce” of great fly shops and why places like CrossWaterCreek matter more than ever in today’s digital world.

To learn more, read the full article on Hatch Magazine.